Stream Marine Training (SMT) has launched a brand new website, utilising their new booking system, Arlo, to make signing up for STCW training courses much more efficient.
After booking through the SMT website (feeding through to Arlo), delegates receive an automated response with details of the date, time, and location for the course, what they will cover during the program, and joining instructions for any webinars or classroom-based learning.
Darren Payne, SMT’s Head of Projects, explained that the website’s upgraded look and full intergration with the new booking and fulfilment makes it easier than ever to book a course, and with the data coming through from Arlo, easier for SMT to market themselves better to delegates.
“We can see, for example, the age demographic of the people signing up for a particular course,” he explains. “That data allows us to target our marketing, so we’ll use social media channels, such as Instagram, if one of our programs is popular with younger generations, to attract more people from the same age group.”
The new website not only utilises Arlo, but also Freshdesk, to manage its communications with delegates. Anyone booked onto a course can contact SMT through various channels, including live chat, email, phone, and social media.
Freshdesk’s new FAQ section with automated responses to the most common questions, which frees up time for SMT’s customer services representatives to handle more specific or complex queries.
SMT’s customer experience has already been improved by the efficiency of these new systems and the colourful, intuitive design of the new website.